For Kraft Heinz, Butterfly Studio produced a series of dynamic recipe videos for multiple European markets, including the Netherlands and Italy.
The videos were developed for digital campaigns and social media, showing step-by-step how dishes are prepared using Heinz products.
Production took place entirely in food photography and videography studio in Amsterdam, where we handled the creative concept, recipe development, food styling, and full video production.
Kraft Heinz was looking for visually strong recipe videos that are both inspiring and easy to follow. The goal of the campaign was to show consumers how Heinz products can be used in everyday meals in a simple and appealing way. Designed for digital platforms and social media, the videos combine clear step-by-step storytelling with refined food styling and dynamic camera work.
For this campaign, Butterfly Studio handled the entire creative production process. From concept development and recipe creation to food styling, set design, and final editing, the project was produced entirely in our studio. Production included Concept development Recipe development Food styling Art direction Prop sourcing Set building Videography Post production
Client
Kraft Heinz
Services
Recipe video production
Food videography
Concept development
Food styling
Art direction
Location
Amsterdam, Netherlands
